/* =========================================================
   Neopix — The Brand Factory
   "Struck Blank" system (charte v2). Self-contained, no external requests.
   ========================================================= */

:root{
  /* Light (Paper) ground */
  --ink:#121212;
  --paper:#F8F8F6;
  --card:#FFFFFF;
  --blue:#2242C8;
  --blue-deep:#182F9B;
  --wash:#E9EDFB;
  --muted:#63666E;
  --border:#E3E4E8;
  --raised:#EFEFED;

  /* Carbon (dark) ground */
  --carbon:#121419;
  --carbon-2:#1A1C22;
  --on-carbon:#EFF0F2;
  --on-carbon-muted:#9A9DA6;
  --carbon-border:#2A2D36;
  --blue-bright:#4560DD;
  --blue-link:#8AA0EE;
  --wash-dark:#1A2140;

  --r-card:4px;
  --r-pill:999px;

  --wrap:1200px;
  --gut:clamp(20px, 5vw, 64px);

  --f-body:'Archivo',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --f-disp:'Archivo Expanded','Archivo',-apple-system,sans-serif;
  --f-mono:'Fragment Mono',ui-monospace,'SFMono-Regular',monospace;

  --ease:cubic-bezier(.22,.61,.36,1);
}

*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{
  margin:0;
  font-family:var(--f-body);
  font-weight:400;
  font-size:clamp(16px,1.1vw,17px);
  line-height:1.5;
  color:var(--ink);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
  overflow-x:hidden;
}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
h1,h2,h3,p,ul,ol,figure{margin:0}
ul,ol{padding:0;list-style:none}
button{font:inherit;color:inherit;cursor:pointer;background:none;border:none}
::selection{background:var(--blue);color:#fff}

.wrap{max-width:var(--wrap);margin:0 auto;padding-left:var(--gut);padding-right:var(--gut)}
.mono{font-family:var(--f-mono);font-weight:400;letter-spacing:0}

.skip-link{position:fixed;left:-999px;top:8px;z-index:200;background:var(--blue);color:#fff;
  padding:10px 16px;border-radius:var(--r-card)}
.skip-link:focus{left:8px}

:focus-visible{outline:2px solid var(--blue);outline-offset:3px;border-radius:2px}
.section-dark :focus-visible,.hero :focus-visible,.strike :focus-visible{outline-color:var(--blue-bright)}

/* ---------- Reveal base (JS-guarded, no FOUC) — IntersectionObserver + CSS ---------- */
html.js .reveal{opacity:0;transform:translateY(24px);
  transition:opacity .7s var(--ease),transform .7s var(--ease)}
html.js .reveal.is-in{opacity:1;transform:none}
html.js .reveal-word .word{display:inline-block;opacity:0;transform:translateY(0.95em);
  transition:opacity .7s var(--ease),transform .8s var(--ease)}
html.js .reveal-word.is-in .word{opacity:1;transform:none}
html.reveal-all .reveal,html.reveal-all .reveal-word .word{opacity:1!important;transform:none!important}

/* =========================================================
   HEADER
   ========================================================= */
.site-header{
  position:fixed;top:0;left:0;right:0;z-index:100;
  transition:background .4s var(--ease),border-color .4s var(--ease),color .4s var(--ease);
  color:var(--on-carbon);
  border-bottom:1px solid transparent;
}
.site-header.is-solid{
  background:color-mix(in srgb,var(--paper) 88%,transparent);
  -webkit-backdrop-filter:saturate(1.4) blur(14px);
  backdrop-filter:saturate(1.4) blur(14px);
  color:var(--ink);
  border-bottom-color:var(--border);
}
.header-inner{display:flex;align-items:center;gap:24px;height:72px}
.brand{display:inline-flex;align-items:center;flex:0 0 auto}
.brand-lockup{height:22px;width:auto;color:currentColor}
.site-nav{display:flex;gap:32px;margin-left:auto;font-size:15px;font-weight:500}
.site-nav a{position:relative;padding:4px 0;opacity:.82;transition:opacity .2s}
.site-nav a:hover{opacity:1}
.site-nav a::after{content:"";position:absolute;left:0;right:100%;bottom:-2px;height:1.5px;
  background:currentColor;transition:right .3s var(--ease)}
.site-nav a:hover::after{right:0}

.lang-switch{display:inline-flex;align-items:center;gap:8px;font-family:var(--f-mono);
  font-size:12.5px;border:1px solid currentColor;border-radius:var(--r-pill);padding:5px 12px;opacity:.9}
.lang-switch button{opacity:.5;letter-spacing:.02em;transition:opacity .2s}
.lang-switch button[aria-pressed="true"]{opacity:1}
.lang-switch .lang-sep{width:1px;height:11px;background:currentColor;opacity:.4}
.site-nav+.lang-switch{margin-left:0}

/* =========================================================
   Shared section furniture
   ========================================================= */
.section-light{background:var(--paper);color:var(--ink)}
.section-dark{background:var(--carbon);color:var(--on-carbon)}
.section-head{max-width:720px;margin-bottom:clamp(40px,6vw,72px)}
.eyebrow{font-size:13px;letter-spacing:.04em;color:var(--blue);margin-bottom:18px}
.section-dark .eyebrow{color:var(--blue-link)}
.section-title{
  font-family:var(--f-disp);font-weight:700;letter-spacing:-.01em;line-height:1.06;
  font-size:clamp(30px,4.4vw,52px);text-transform:lowercase;
}
.section-lede{margin-top:20px;font-size:clamp(17px,1.5vw,20px);color:var(--muted);max-width:56ch}
.section-dark .section-lede{color:var(--on-carbon-muted)}

/* strike line: rule ending in one solid dot (released blank) */
.strike-line{border:0;height:1px;background:var(--border);margin:28px 0 0;position:relative;overflow:visible}
.section-dark .strike-line{background:var(--carbon-border)}
.strike-line::after{content:"";position:absolute;right:0;top:50%;width:9px;height:9px;border-radius:50%;
  background:var(--blue);transform:translate(50%,-50%)}
.section-dark .strike-line::after{background:var(--blue-bright)}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-weight:600;font-size:15.5px;
  padding:14px 26px;border-radius:var(--r-pill);transition:transform .2s var(--ease),
  background .2s,color .2s,border-color .2s;white-space:nowrap}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--blue);color:#fff}
.btn-primary:hover{background:var(--blue-deep)}
.section-dark .btn-primary,.hero .btn-primary,.strike .btn-primary{background:var(--blue-bright)}
.section-dark .btn-primary:hover,.hero .btn-primary:hover{background:var(--blue)}
.btn-ghost{border:1px solid currentColor;color:inherit;opacity:.9}
.btn-ghost:hover{opacity:1;background:color-mix(in srgb,currentColor 8%,transparent)}

/* =========================================================
   HERO
   ========================================================= */
.hero{position:relative;background:var(--carbon);color:var(--on-carbon);
  min-height:100svh;display:flex;align-items:center;overflow:hidden;
  padding-top:120px;padding-bottom:80px}
.hero-inner{position:relative;z-index:3;max-width:1000px}
.hero .kicker{font-size:14px;letter-spacing:.05em;color:var(--blue-link);margin-bottom:26px}
.hero-title{
  font-family:var(--f-disp);font-weight:700;text-transform:lowercase;
  letter-spacing:-.015em;line-height:1.0;margin:0;
  font-size:clamp(50px,9.5vw,116px);
}
.hero-title .line{display:block;white-space:nowrap}
.hero-title .line:last-child{color:var(--blue-bright)}
.hero-lede{margin-top:34px;font-size:clamp(18px,1.7vw,22px);line-height:1.5;
  color:var(--on-carbon);opacity:.86;max-width:46ch}
.hero-cta{margin-top:40px;display:flex;gap:16px;flex-wrap:wrap}
.hero-meta{margin-top:52px;display:flex;flex-wrap:wrap;gap:14px 34px;
  font-size:13px;color:var(--on-carbon-muted);letter-spacing:.02em}
.hero-meta li{display:inline-flex;align-items:center;gap:11px}
.hero-meta .hb{width:7px;height:7px;border-radius:50%;background:var(--blue-bright);flex:0 0 auto}

/* ghost mark, huge, bleeding off right */
.hero-mark{position:absolute;z-index:1;right:-8vw;top:50%;transform:translateY(-50%);
  width:min(62vw,720px);color:var(--on-carbon);opacity:.05;pointer-events:none}
.hero-mark svg{width:100%;height:auto}

.scroll-cue{position:absolute;left:var(--gut);bottom:26px;z-index:3;font-size:11.5px;
  letter-spacing:.22em;color:var(--on-carbon-muted);text-transform:uppercase;
  writing-mode:vertical-rl;display:flex;align-items:center;gap:10px}
.scroll-cue::after{content:"";width:1px;height:44px;background:currentColor;opacity:.5;
  animation:cue 2.2s var(--ease) infinite}
@keyframes cue{0%{transform:scaleY(.2);transform-origin:top;opacity:.2}
  50%{transform:scaleY(1);opacity:.7}100%{transform:scaleY(.2);transform-origin:bottom;opacity:.2}}
@media (prefers-reduced-motion:reduce){.scroll-cue::after{animation:none}}

/* =========================================================
   SIGNATURE — THE STRIKE (pinned)
   ========================================================= */
.strike{background:var(--carbon);color:var(--on-carbon);position:relative;overflow:clip}
.strike-stage{height:100svh;display:flex;flex-direction:column;align-items:center;
  justify-content:center;gap:40px;position:relative}
.strike-die{position:relative;width:clamp(180px,26vw,320px);aspect-ratio:1/1;
  display:flex;align-items:flex-start;justify-content:center}
.die-plate{width:100%;height:auto;color:var(--on-carbon)}
.die-blank{position:absolute;left:50%;top:0;width:29%;
  transform:translate(-50%,150%);color:var(--blue-bright);opacity:0}
.die-blank svg{width:100%;height:auto}
.strike-caption{position:relative;height:1.4em;min-width:280px;text-align:center;
  font-size:14px;letter-spacing:.04em;color:var(--on-carbon-muted)}
.strike-caption .sc{position:absolute;left:0;right:0;top:0;opacity:0}
.strike-caption .sc-1{opacity:1}
html:not(.js) .strike{display:none}

/* =========================================================
   CATALOGUE
   ========================================================= */
.catalogue{padding:clamp(96px,13vw,168px) 0}
.catalogue-grid{
  display:grid;grid-template-columns:repeat(3,1fr);gap:24px;
}
.plate-card{
  position:relative;background:var(--card);border:1px solid var(--border);
  border-radius:var(--r-card);padding:32px 28px 24px;
  display:flex;flex-direction:column;min-height:340px;
  transition:transform .35s var(--ease),border-color .35s var(--ease),box-shadow .35s var(--ease);
}
.plate-card:hover{transform:translateY(-4px);border-color:var(--ink);
  box-shadow:0 2px 8px rgba(18,20,25,.06)}
/* punched circle "window" top-left — the die */
.plate-window{position:absolute;top:20px;left:20px;width:16px;height:16px;border-radius:50%;
  border:1.5px solid var(--border);background:transparent;transition:border-color .35s var(--ease)}
.plate-card:hover .plate-window{border-color:var(--blue)}

.plate-logo{height:96px;display:flex;align-items:center;justify-content:flex-start;
  margin-top:8px;margin-bottom:22px;color:var(--ink)}
.plate-logo svg{height:64px;width:auto}
.plate-logo--word{align-items:center}
.plate-logo--word svg{height:34px;width:auto;max-width:78%}
/* the wordmark already carries the name → don't repeat it below */
.plate-card:has(.plate-logo--word) .plate-name{display:none}
.plate-card:has(.plate-logo--word) .plate-sector{margin-top:0}

.plate-body{flex:1 1 auto}
.plate-name{font-family:var(--f-disp);font-weight:700;font-size:24px;letter-spacing:-.01em;
  text-transform:lowercase;line-height:1}
.plate-sector{font-size:12px;color:var(--blue);margin-top:9px;letter-spacing:.02em}
.plate-story{margin-top:16px;font-size:15.5px;color:var(--muted);line-height:1.5;max-width:34ch}

.plate-foot{margin-top:22px;padding-top:18px;border-top:1px solid var(--border);
  display:flex;align-items:center;justify-content:space-between;gap:10px 12px;flex-wrap:wrap}
.plate-price{flex-wrap:wrap}
.plate-domain{font-size:13px;color:var(--ink);opacity:.75}
.plate-price{display:inline-flex;align-items:baseline;gap:10px}
.price-val{font-size:15px;color:var(--ink);font-weight:400}
.price-tag{font-size:10.5px;letter-spacing:.03em;color:#fff;background:var(--blue);
  padding:4px 9px;border-radius:var(--r-pill);align-self:center;white-space:nowrap;text-transform:lowercase}

.catalogue-note{margin-top:48px;font-size:12.5px;color:var(--muted);max-width:60ch;line-height:1.6}

/* =========================================================
   HOW IT WORKS
   ========================================================= */
.how{padding:clamp(96px,13vw,168px) 0}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,56px);
  counter-reset:step}
.step{position:relative;padding-top:40px}
/* hole/blank pair marker */
.step::before{content:"";position:absolute;top:0;left:0;width:11px;height:11px;border-radius:50%;
  border:1.5px solid var(--on-carbon-muted)}
.step::after{content:"";position:absolute;top:7px;left:9px;width:9px;height:9px;border-radius:50%;
  background:var(--blue-bright)}
.step-no{font-size:12.5px;color:var(--on-carbon-muted);letter-spacing:.06em}
.step-title{font-family:var(--f-disp);font-weight:700;font-size:clamp(24px,2.4vw,30px);
  text-transform:lowercase;letter-spacing:-.01em;margin-top:14px}
.step-text{margin-top:14px;font-size:16px;line-height:1.55;color:#BCBEC6;max-width:34ch}

/* =========================================================
   BESPOKE
   ========================================================= */
.bespoke{padding:clamp(88px,11vw,148px) 0}
.bespoke-inner{display:grid;grid-template-columns:200px 1fr;gap:clamp(32px,6vw,88px);align-items:center}
.bespoke-mark{color:var(--ink);opacity:.14}
.bespoke-mark svg{width:100%;height:auto}
.bespoke-text{max-width:60ch}
.bespoke-text .btn{margin-top:34px}

/* =========================================================
   FOOTER
   ========================================================= */
.site-footer{padding:clamp(64px,8vw,96px) 0 40px}
.footer-inner{display:grid;grid-template-columns:1fr auto;gap:32px 40px;align-items:start}
.footer-brand{display:flex;flex-direction:column;gap:16px}
.footer-brand .brand-lockup{height:26px;color:var(--on-carbon)}
.footer-tag{font-size:13px;color:var(--on-carbon-muted);letter-spacing:.02em}
.footer-links{display:flex;flex-direction:column;align-items:flex-end;gap:18px}
.footer-mail{font-size:16px;border-bottom:1px solid var(--carbon-border);padding-bottom:3px;
  transition:border-color .2s}
.footer-mail:hover{border-color:var(--blue-link)}
.footer-legal{grid-column:1/-1;margin-top:24px;padding-top:24px;border-top:1px solid var(--carbon-border);
  font-size:11.5px;color:var(--on-carbon-muted);line-height:1.6;max-width:70ch}

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width:960px){
  .catalogue-grid{grid-template-columns:repeat(2,1fr)}
  .steps{grid-template-columns:1fr;gap:36px}
  .bespoke-inner{grid-template-columns:1fr;gap:36px}
  .bespoke-mark{width:120px}
}
@media (max-width:760px){
  .site-nav{display:none}
  .lang-switch{margin-left:auto}
  .hero-mark{opacity:.045;right:-20vw;width:90vw}
  .scroll-cue{display:none}
  /* strike scene is not pinned on mobile → make it a quiet static moment */
  .strike-stage{height:auto;padding:clamp(96px,20vw,140px) 0;gap:32px}
  .die-blank{position:relative;left:auto;top:auto;transform:none;opacity:1;margin-top:14px}
  .strike-caption{height:auto}
  .strike-caption .sc{position:relative}
  .strike-caption .sc-2,.strike-caption .sc-3{display:none}
}
@media (max-width:600px){
  .catalogue-grid{grid-template-columns:1fr}
  .footer-inner{grid-template-columns:1fr}
  .footer-links{align-items:flex-start}
  .hero-title{font-size:clamp(38px,11.5vw,66px)}
  .hero-title .line{white-space:normal}
  .hero-cta{flex-direction:column;align-items:stretch}
  .hero-cta .btn{justify-content:center}
}

/* Reduced-motion: everything visible, no transforms lingering.
   The strike scene becomes a static composition (plate + released blank). */
@media (prefers-reduced-motion:reduce){
  html.js .reveal{opacity:1!important}
  html.js .reveal-word .word{opacity:1!important;transform:none!important}
  .plate-card:hover{transform:none}
  .strike-stage{height:auto;padding:clamp(100px,16vw,180px) 0;gap:36px}
  .die-blank{position:relative;left:auto;top:auto;transform:none;opacity:1;margin-top:16px}
  .strike-caption{height:auto}
  .strike-caption .sc{position:relative}
  .strike-caption .sc-2,.strike-caption .sc-3{display:none}
}